“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

–  Aaron Wall, Founder, SEOBooks.

One of the most used functions of Google Local Search, “near me, “eased the lives of many. In short, every visitor did get what they wanted.

Google took a massive leap of transformation by including the geographic location and localization information in its ranking algorithm. It didn’t take much longer when everything became about the location that drove the Local SEO.

Today, every business up on the internet enjoys the leverage of Google Local Search. Its validity relies on the brick-and-mortar location of the business. But what if your business doesn’t have a physical location? Does the Local SEO strategies change with it? Does the story end here?

No. it has begun in just three easy steps. Have a look below.

Step 1- Identify The Type Of Your Business

If you have an online business but no physical address, then your business is likely to fall into Service Area Business, Home-based Business, Virtual Business, and Hybrid Business.

Service Area Busines or SAB doesn’t have a headquarter or physical street address but desired services at the customers’ locations. Remember booking the plumbing, painting, or pest services online?

The physical address is your home address in a Home-based business. You can either provide services at the customer location or your location. Did you search for home tutors or Yoga teachers in your area?

Virtual business doesn’t have a physical address or in-person interaction with customers, but all the transactions are carried out via phone or computer. In short, virtually. Your favorite eCommerce website will fall into this category.

Hybrid business is the best of all worlds. A dine-in restaurant with a take-away facility by paying online beforehand is a classic example of a hybrid business.

Step 2- Category Pages And User-Targetted Content

The content is the centerpiece to ace the Local SEO without a physical location. The more you add, the better your business features in SERPs. To get an extra edge, use the third-party relevant data from Facebook, Wikipedia, Twitter, etc.

Also, limit the use of automatically generated content as Google doesn’t focus much on such pages.

Step 3- Granularity

Granularity defines the local queries you are competing for. To target your location pages, you should consider parameters like State, City, Town, Postal Code, etc. The next concern is the Google crawl budget. That means you have to limit the number of extra pages on your website. Minimizing the extra URL that Google crawls is a wise option.

The structured data markup is always beneficial for Local SEO to make the location hierarchy visible to the search engines.

The Final Verdict

The marketing path for a non-physical business model is relatively old school for SEO. It is indeed possible to gain the local pack rankings without the physical address for your business. But the coming years may be seen as the years of trendsetters in the field. Particularly, Intelligent Personal Assistants like Siri, Google Now, or Cortana has already begun to change the landscape.